Privacy policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from BuilderExpress.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically gather certain details about your device, including information about your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also collect information on the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies such as:

• “Cookies”: These are data files placed on your device or computer that often include an anonymous unique identifier. For more on cookies and how to disable them, visit All About Cookies.
• “Log files”: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels”: These are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information primarily to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• Provide you with information or advertising related to our products or services, in line with the preferences you’ve shared with us.

We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We may share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store—you can learn more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising through the following links:

• Facebook: Ad Settings
• Google: Ad Settings
• Bing: Ad Settings

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests listed above. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Text Marketing & Notifications

By entering your phone number at checkout, subscribing via our subscription form, or using a keyword, you agree to receive text notifications (for your order, including abandoned cart reminders) and marketing offers. Text marketing messages will not exceed 20 per month. You acknowledge that consent is not a condition for any purchase.

To unsubscribe from text marketing messages and notifications, reply with STOP to any message sent from us or use the unsubscribe link provided in any of our messages. Message and data rates may apply.

For questions, please text HELP to the number you received the messages from or contact us for more information. If you wish to opt out, please follow the procedures above.

Contact Us